Red Purina Tower




9Square Ventures has been focused on connecting with pet care startups since 2014. Our mission is to leverage Purina’s knowledge, experience, and financial resources to help emerging pet care startups scale their businesses and make a positive impact on the lives of as many pets and their owners as possible.


We would love to hear from you if you have a product or service that plays in one of the platforms below.

Pets Icon
Health & Wellness
Technology icon
Pet Tech
Hand Icon
Pet Services
Sustainability Icon
Manufacturing Technology
Pet Food, Treats, & Litter Icon
Pet Food, Treats, & Litter


Tap Into Our Decades Of Expertise


If your business could benefit from our knowledge and resources, we would love to hear from you.

Technical Product Development

• Ingredients

• Production

• Packaging

Supply Chain

• Material Suppliers

• Manufacturers

• Distributors

Brand Development

• Material Suppliers

• Insights

• Agency Partners

• Promo Activities

Business Advisory Support

• Financial Consulting

• Employment Consulting

• Legal Consulting

Network Connections

• Investors

• Entrepreneurs

• Mentors/Advisors

Channel Development

• Omni-Channel

• Pricing

• Shopper Analytic


Pet care Innovation Prize

The Pet Care Innovation PRIZE is an annual competition that awards five early stage startups with category knowledge and access to resources.



All 2020 events
are being updated
due to COVID-19.

Pet care Innovation Network logo

The Pet Care Innovation Network serves the founders of pet care startups with access to industry leaders, investors, peer support, founder education, and networking events.


Tell Us About Your Business


We are always excited to connect with innovative startups looking to make a difference.
We have provided funding to over 20 early stage businesses, two of which have already been acquired by Purina. We would love to learn more about your business.



We are an energetic team of progressive leaders with over 60 years of experience in the Pet Care Category.

David Narkiewicz
Business Development

David Narkiewicz

William Broun
Business Development

William Broun

23 years of experience in M&A, banking, strategy and investment activities across a diverse set of industries with a focus on technology and Pet Care.

Blair Morgan
Business Development

Blair Morgan

22 years pet industry experience in marketing, product development, business development and leadership of brands, portfolios, and innovation and corporate strategy teams.

Adam Hobler & Chief
Business Development
Senior Manager

Adam Hobler

9 years of experience founding, leading, and scaling businesses in the CPG and Pet Category.