people with dog discussing in front of computer

We believe in daring ideas and a better future for our pets. If you have the passion, we have the knowledge and resources to help build value, accelerate growth, and change the world of pet care. We dare you to imagine the possibilities.

5 Pet Care Investment Platforms

Do you have a pet care innovation that aligns with our platforms? We want to hear from you.


Health & Wellness icon
Health & Wellness
Pet Services Icon
Pet Services
Manufacturing Technology icon
Manufacturing Technology
Pet Tech icon
Pet Tech
Pet Food, Treats & Litter icon
Pet Food, Treats & Litter


We are an energetic team of progressive leaders with decades of experience in the Pet Care Category.
Let’s shape the future of pet care together.


technical product development
  • Ingredients

  • Production

  • Packaging

supply chain
  • Material Suppliers

  • Manufacturers

  • Distributors

brand development
  • Insights

  • Agency Partners

  • Promo Activities

brand development
  • Financial

  • Employment

  • Legal

network connections
  • Investors

  • Entrepreneurs

  • Mentors/Advisors

channel development
  • Omni-Channel

  • Pricing

  • Shopper Analytic

Pet Care Innovation Prize & Network

Pet Care Innovation logo

The Pet Care Innovation Network brings new opportunities to high-potential pet care startups with events, networking and peer support designed to accelerate growth in the industry.

Become a member and see how to apply for the Pet Care Innovation Prize, a competition that offers up to $20,000 in cash and support, and opportunity to partner with Nestlé Purina PetCare, the largest pet care company in the US.

Contact Us

Ready to take your business to the next level? If you are an emerging pet care startup
with the passion to make a positive impact on the lives of pets, we want to hear from you.

About Us


We are an energetic team of progressive leaders with over 60 years of experience in the Pet Care Category.

blair morgan

Blair Morgan
Business Development Officer

20+ years pet industry experience and leadership in marketing and brand management, product development, innovation, and corporate strategy.

William Broun

William Broun
Business Development Officer

23 years of experience in M&A, banking, strategy and investment activities across a diverse set of industries with a focus on technology and Pet Care.

david narkiewicz

David Narkiewicz
Business Development Officer

20+ years of experience in M&A, investment transactions, and joint ventures across food, pet care, and innovative technologies. Leadership in developing and managing legal, transactional, and regulatory strategies for businesses.

“I dare you!” was a challenge often issued by William Danforth, who founded Purina in St Louis, Missouri in 1894. His words were designed as a rally cry to inspire those around him to fulfill their true potential.

9 Square Ventures has taken on Danforth’s challenge, and been focused on connecting with pet care startups since 2014. We are dedicated to using our resources as a global pet care leader to invest in emerging pet care businesses and accelerate breakthrough innovations that dare to improve the lives of pets and their owners.

We have provided funding for over 20 early stage businesses, two of which have already been acquired by Purina.

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